Business Development & Marketing Manager-Skillville.

3 - 8 Years
Mumbai

Job Description

We are looking out for a fire in the belly, quick on the feet, flexible and versatile, marketing maverick willing to grow our inbound and outbound sales channels through various marketing and business development activities. Demonstrable experience in marketing and business development together with the potential and attitude required to learn, unlearn and relearn.

Responsibilities :
The primary role of the Business Development & Marketing Manager is to prospect for new clients by networking, cold calling, advertising or other means of generating interest from potential clients. Plan persuasive approaches and pitches that will convince potential clients to do business with the company.

Develop a rapport with new clients, and set targets for sales and provide support that will continually improve the relationship. Grow and retain existing accounts by presenting new solutions and services to clients.

Manage the activities of others responsible for developing business for the company. Develop the pipeline of new business coming into the company. Should possess thorough knowledge of the market, the solutions/services the company can provide, and of the companys competitors.

Develop strategies and tactics to get the word out about our company and drive qualified traffic and potential leads for our programs.

Deploy successful marketing campaigns and own their implementation from ideation to execution.

Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting and performance analysis.
Produce valuable and engaging content for our website and blog that attracts and converts our target groups.

Build strategic relationships and partner with key industry players, agencies and vendors.

Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.

Oversee and approve marketing material, from website banners to hard copy brochures and case studies.

Measure and report on the performance of marketing campaigns, gain insight and assess against goals.

Analyze consumer behaviour and adjust email and advertising campaigns accordingly.

The main duties of the Business Development & Marketing Manager can be summarized as follows:

### New Business Development:
* Prospect for potential new clients and turn this into increased business.
* Cold call as appropriate within your market or geographic area to ensure a robust pipeline of opportunities. * Meet potential clients by growing, maintaining, and leveraging your network.
* Identify potential clients, and the decision makers within the client organization.
* Research and build relationships with new clients.
* Set up meetings between client decision makers and companys practice leaders/Principals.
* Plan approaches and pitches.
* Work with team to develop proposals that speaks to the clients needs, concerns, and objectives.
* Participate in pricing the solution/service.
* Handle objections by clarifying, emphasizing agreements and working through differences to a positive conclusion.
* Use a variety of styles to persuade or negotiate appropriately.
* Present an image that mirrors that of the client.

### Client Retention
* Present new products and services and enhance existing relationships.
* Work with technical staff and other internal colleagues to meet customer needs.
* Arrange and participate in internal and external client debriefs.

Digital Marketing Skills:

Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
Solid knowledge of various website analytics tools.
Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
Intimate understanding of traditional and emerging marketing channels.
Monitoring and analysing market trends
Studying competitors' products and services.
Exploring ways of improving existing products and services, and increasing profitability.
Identifying target markets and developing strategies to communicate with them.
Has knowledge of a wide range of marketing techniques and concepts.
Up-to-date with the latest trends and best practices in online marketing and measurement.
Should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.
A never say never attitude against the toughest hurdle and a great team player.
Should have well established contacts with the decision makers across multiple industries.

Salary: INR 4,50,000 - 6,00,000 P.A.

Industry:Education / Teaching / Training

Functional Area:Marketing, Advertising, MR, PR, Media Planning

Role Category:Marketing

Role:Marketing Manager

Employment Type:Permanent Job, Full Time

Keyskills

Desired Candidate Profile

Please refer to the Job description above

Company Profile

Skillville-Vidyalankar Group

Skillville is a vertical of the Vidyalankar group.

We offer freshers and working professionals a platform to upskill themselves and be job-ready with an array of in-demand courses in the verticals of IT, BFSI and Management in partnership with top universities and corporates.

Skillville operates on a strong online platform and network of classrooms across India and caters to self-paced learning, online learning and classroom mode of learning.

Our courses are curated, delivered and mentored by industry practitioners and are aimed to empower you with practical and job-relevant knowledge. Our academic precision goes beyond theoretical knowledge and all our courses are built around applied learning focussed on engaging you in case studies and industry projects.

With Skillville, you get a unique immersive learning experience that will hone your technical and soft skills to accelerate your career.
View Contact Details+

Recruiter Name:Janhavi Korgaonkar

Contact Company:Skillville-Vidyalankar Group

Telephone:9920352557

Website:http://careers.vidyalankar.com,http://skillville.in/